Unless you’re one of the lucky ones, many marketing and communications professionals start their careers in an ever-changing landscape with very little guidance, no coaching, and no mentors. New technology and platforms seemingly pop up every week, but that doesn’t mean foundational strategies are obsolete. They are just as important…just not as sexy.

Marketing Shiv cuts through all that chatter. The advice and templates you find here address the basic skills marketers and communicator still need in order to do their jobs more efficiently.

If you’re highly proficient on ChatGPT but don’t know how to develop comprehensive brand guidelines or a content strategy, this is the place for you.

Welcome to Marketing Shiv. Let’s get started!